Pathways Screenshot Guide

How to Set Up Funnel SEO and Meta Data

Every funnel page has an SEO title, a meta description, and a social sharing image. Without them, search engines display auto-generated content that is usually wrong, and social shares show a blank preview. These settings live in a separate panel from the main builder canvas — easy to miss, important to fill in.

Steps

1
Open your funnel and navigate to the page step
2
Open the page settings panel
Look for a Settings gear icon or three-dot menu at the step level — separate from the Edit button.
3
Fill in the SEO Title
Under 60 characters. Include your primary keyword and brand name.
4
Write the meta description
Under 155 characters. One sentence describing the page, one sentence on who it is for.
5
Upload the social sharing image
1200x630px. On-brand. Clear text readable at thumbnail size.
6
Set the page URL slug
Lowercase, hyphens for spaces, descriptive. Example: 6-week-launch-intensive
7
Save
Repeat for each page step that warrants its own SEO configuration.
8
Test your social share image
Paste the page URL into Facebook's Sharing Debugger to confirm the image and title pull correctly.

Quick Reference

  • SEO title: under 60 characters
  • Meta description: under 155 characters
  • Social image: 1200x630px landscape
  • Slug: lowercase, hyphens, descriptive

Common Mistakes

  • Leaving SEO fields empty — defaults to auto-generated content that is usually incorrect.
  • Meta description over 155 characters — gets cut off in search results.
  • Using a square or vertical image for the social sharing slot.
  • Setting SEO on checkout and thank you pages — these should typically have a noindex tag.

Next Steps

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