Bump vs Upsell
An order bump is a checkbox on the checkout page itself — one click adds it to the order before payment. An upsell is a separate page shown immediately after purchase — the buyer adds it with one click, no new payment details required.
Use a bump for small complementary additions (20–50% of main offer price). Use an upsell for a more significant next step (50–200% of main offer price).
Order Bump Setup
1
Open the Order Form element settings in the page builder
2
Find the Order Bump section and enable it
3
Select the bump product
Price it at roughly 20–50% of the main offer.
4
Write the bump copy
A checkbox, a headline, 40–80 words. "Yes, add [offer] for just $[price]."
5
Save and test
Confirm the checkbox appears and the correct total is charged when checked.
Upsell Page Setup
1
Add a new funnel step between checkout and thank you page
2
Build the upsell page
One offer clearly stated. A Yes button and a No thanks text link — both must be present.
3
Add a One-Click Upsell element
Connects to the upsell product and processes the charge without asking for payment details again.
4
Configure Yes and No redirect paths
Yes → confirmation or next upsell. No → thank you page.
5
Update the order form redirect
Change the post-purchase redirect in your checkout step to point to this upsell page.
6
Test both paths
Video WalkthroughOrder bump setup inside order form settings, and upsell page build with Yes and No redirect paths — both paths tested end to end
Common Mistakes
- Offering something unrelated to the main purchase — must be a natural extension of what was just bought.
- Hiding or removing the No option on an upsell page — buyers must be able to decline easily.
- Not testing both the Yes and No paths before going live.
- Adding multiple bumps — one bump per checkout maximum.
Next Steps
- How to Test Your Funnel Before Going Live — test all upsell paths before real traffic
- How to Set Up a Thank You Page — destination after both accepting and declining
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