Running Google Ads without conversion tracking is spending money without knowing what it is buying. Click volume tells you how many people arrived at your page. Conversion tracking tells you how many of those people submitted a form, booked a call, or completed a purchase — and which specific ad, keyword, and audience drove each one.
Steps
Confirming the Setup Works
After installing the tags, run a test conversion — submit your form or complete a test checkout. In Google Ads, go to Conversions and check for a test conversion recorded within a few hours. It may take up to 24 hours to appear. Google Tag Assistant shows real-time tag firing status for immediate verification.
Common Mistakes
- Adding the event snippet to every page instead of only the conversion page — this counts every page view as a conversion.
- Forgetting the global site tag on the landing page — the tag must be present on every page the visitor touches to track the journey.
- Not testing before running live ad spend.
- Only tracking clicks — clicks without conversion data cannot tell you which keywords are profitable.
Next Steps
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