Understanding Your MONDAi Dashboard Metrics

Your MONDAi dashboard shows you the state of your business at a glance. But a number without context is just a number. This guide explains what each metric is tracking, what a healthy reading looks like, and what to do when something looks off.

The dashboard reporting in MONDAi surfaces data from the same CRM, pipeline, and campaign tracking layers that GoHighLevel uses at the enterprise level — which means the metrics are real business signals, not vanity numbers.

The Core Metrics Explained

Contacts — Total number of records in your CRM. Growth here reflects overall reach of your lead generation efforts.

New Contacts (Period) — How many contacts were added in the selected date range. Tells you what your current lead generation activity is producing right now.

Pipeline Value — Total estimated revenue sitting in your active sales pipeline. This is potential revenue, not confirmed revenue. Watch the ratio of pipeline value to closed revenue over time.

Revenue (Period) — Actual revenue processed through MONDAi payments in the selected period. Compare to the same month last year when you have enough history.

Opportunities — Number of active deals across your sales pipeline stages. If contacts are entering your pipeline but stalling at one stage, that stage needs attention.

Conversion Rate — Percentage of opportunities that result in a closed sale. Once you know your baseline, you can project revenue from pipeline value.

Benchmarks

• Email open rate above 25%: healthy for a warm, engaged list
• Email open rate 15–25%: subject line or sender trust has room to improve
• Click rate above 2–3%: strong content relevance
• Unsubscribe rate above 0.5% on a single send: audience or content mismatch

Acting on the Data

The dashboard is a decision tool, not a scoreboard. Check it with a specific question in mind: Is my lead generation working? Is my pipeline moving? Did last week's email perform? The number only matters if you do something with it.

Common Mistakes

• Checking metrics without acting on them.
• Comparing periods of different length — a weekly total vs a monthly total tells you nothing.
• Ignoring pipeline stages in favor of total revenue only — revenue tells you what happened, pipeline tells you what's about to happen.
• Treating all contacts as leads — a contact record exists for everyone in your CRM, an opportunity is an active sales conversation.

Next Steps

• How to Set Up Your Sales Pipeline — the source of your pipeline value and opportunity metrics
• How to Navigate the Dashboard — where each section lives