Before You StartYou need a published funnel with an order form page. The bump appears as a checkbox below the form fields on the checkout page.
The order bump is the checkbox below the order form: "Add [complementary offer] for just $X." The buyer already has their card out. A well-positioned bump converts at 20–40% of main offer buyers and increases average order value without additional marketing.
Steps
1
Open the funnel checkout page
Go to Sites → Funnels, open your funnel, and click the checkout step to enter the page editor.
2
Select the order form element
Click the order form on the page to open its settings panel.
3
Enable the order bump
In the order form settings find the Order Bump section. Toggle it on.
4
Configure the bump offer
Enter: product name, bump price, a headline ("Add the [Resource] for just $27?"), and a 2–3 sentence description of what they get and why they want it now.
5
Test the combined checkout
Complete a test purchase checking the bump box. Verify the total is correct, both products appear on the receipt, and the bump product is in the contact's purchase record.
Common Mistakes
- A bump that competes with the main offer. If the bump feels like a cheaper version of what they just bought it creates doubt. The bump must enhance the main purchase.
- Too much bump copy. Two sentences is enough. Bumps are skimmed. More copy creates friction.
- Not testing the combined price. With a bump the checkout total changes. Confirm the final amount is correct before going live.
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